The CIO: Digital Leader
Analysts believe that by 2017 the Chief marketing Officer (CMO) could be spending more than the CIO on IT purchases.
IT departments that have built up a reputation in the business as the guys who say no are in danger of being sidestepped, with potentially dire consequences for all parties involved.
But it doesn’t have to be this way. The stage is set for the CIO to take a leadership role in this digital transformation.